Designed by Aldo Novarese in 1962, this typeface was meant to signify the shift in aesthetics taking place in the middle of the 20th century. It’s rounded rectangular shapes are reminiscent of the windows of commercial airplanes. This feature alone gives the typeface much of its character, a character best summarised by the tagline used in its promotional material, la forma del futuro. Its letters presented an image of the future, extrapolated from trends of the time. Novarese was clearly onto something, seeing as the typeface has retained consistent popularity over almost six decades. It remains a particular favourite in action and science fiction film posters.
These three posters were created by me as part of an assignment in a typography course in my second year of graphic design. They attempt to tell part of the story that the letterforms of the typeface begin to communicate, a 60-year old vision of the future, captured in a family of black and white letters. I suppose it isn’t really the typeface of tomorrow, it’s more like yesterday’s idea of what tomorrow might be.
Copyright © 2021 Sheehan Shambhu Sista.
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